The search engine optimization (SEO) industry has changed quite a bit in the last year alone, and that trend will continue over the next five years.
If you’re a business owner, webmaster, or otherwise involved in your website, it’s essential to keep up with the latest SEO trends so
you can take advantage of them to boost your site’s traffic and increase your profits or you can hire a blockchain PR agency to execute these strategies for you in a more streamlined manner..
1) Post more
Posting more content is a key factor behind most successful SEO campaigns. Search engines love fresh, new content and when you regularly add posts, it will look like your website is popular and well-maintained.
Also, posting more often is a great way to build reader loyalty.
Search engines reward websites that have a lot of traffic coming through each page because they know that readers tend to be loyal once they find something good.
If you post often enough, you’ll attract an audience that likes your work; these are people who will come back again and again because they want more!
Post 3 times per week every Tuesday, Thursday, and Saturday at 1 PM EST/8 AM PST/11 PM GMT – remember these dates as they’re important!
2) Optimize your onsite content
Many sites suffer from inadequate content. Not only does poor onsite content drive away users and leads,
but it also signals search engines that your site is irrelevant, since if you didn’t bother filling it with original, relevant text, why should they think anyone else did?
It’s vital to look at what onsite content already exists—whether it be product descriptions or landing pages and make sure it adheres to best practices like those outlined above.
It might not be fun (or even easy), but optimizing your site’s existing onsite content is essential to its success.
3) Include long-tail keywords in your blog posts
Long-tail keywords are phrases rather than single words, and they typically have three or more words.
Long-tail keywords can also be used interchangeably with singular terms, as most long-tail searches are related to singular topics.
Try to use phrases instead of single words when possible. For example, if you’re writing about SEO tips for beginners rather than just SEO tips, you would likely rank higher on search engines like Google.
Using longer and more specific search terms increases your chances of being found when a reader searches for your content using those terms.
4) Create unique content based on user intent
A search engine’s job is simple: it identifies patterns and ranks them accordingly. Search algorithms are designed to respond to what users are looking for, which makes optimizing your content around these needs a top priority.
Identify common keywords related to your industry that can be used throughout your content. Your goal should be to make it easy for users searching on these terms—and their future variants to find exactly what they’re looking for when they land on your page.
5) Optimize titles, meta descriptions, and images
First, you’ll want to make sure your titles and meta descriptions are well-optimized. That means using keywords that people search for on Google.
If you’re using WordPress, there are plugins like Yoast SEO and All-In-One SEO Pack that can help you with title optimization (though it depends a lot on your particular website). In general, though, it makes sense to use long-tail keywords so your content ranks better when people search for something specific.
6) Get links from relevant sites
Linking from websites that aren’t relevant to your business isn’t going to bring you new customers, and they can even hurt your search rankings.
To make sure you’re only getting backlinks from places that are going to benefit you, check out Majestic SEO and use their Open Site Explorer tool.
This will show you all of your backlinks and which sites have been linking back.
Make sure there are keywords relevant to your business on these sites—that is, if they’re not using that keyword in an actual link on their site then they should at least be using it as a keyword anchor text when talking about your brand or offering products similar or complementary to yours.
7) Go local (think Yelp)
Consumers are getting more and more comfortable with using sites like Yelp (and even Google reviews) to find local businesses, and that means your restaurant needs a great online reputation.
Don’t take it from us—take it from Zagat, which named Making sure your customers have a pleasant experience as one of their three most important restaurant business practices for 2012. That’s why you need an online reputation management strategy.
How can you do that? Post great pictures of yourself, actively monitor reviews by addressing negative ones and responding promptly, respond quickly if something is posted about you on social media sites or anywhere else online, be honest with the bad press (even though we know it stings), and make it easy to contact you.
8) Keep up with new SEO trends
It’s always a good idea to stay on top of emerging search trends, but with how quickly search algorithms can change, it can feel like a Sisyphean task. Fortunately, there are plenty of resources out there for both beginners and advanced users that help you keep pace.
One source that stands out is Moz’s All in One SEO Guide, which covers essential basics as well as advanced tactics and tools. It even comes with downloadable PDF guides so you can be sure you’re storing all your information in one place.
9) Get reviews from customers
One of the easiest ways to increase your online presence is by letting your customers do some of your work for you. That’s why you should encourage them to leave reviews on sites like Yelp, Google, Facebook, and TripAdvisor.
Positive reviews on these sites will help improve your reputation and drive more business from search engines.
Consider offering deals or other perks that let people know they can leave feedback about their experience with your business and do so in a very public way. So that future customers have some first-hand recommendations.
10) Be patient
If you try to optimize your site’s content and code overnight, you’re likely to make critical mistakes that could harm your site. Remember, it took years for search engines like Google and Bing to grow; don’t expect instant results.
Instead, aim for consistency and gradual improvement over time. Once every three months or so and be patient as you wait for your hard work to start paying off.
SEO, or search engine optimization, is the act of optimizing your website and its content so that it ranks higher in search results provided by Google, Bing, Yahoo, and other search engines.
With billions of Internet users in the world today and hundreds of billions of web pages out there, ranking highly in search results can bring you a lot of new traffic to your site and help establish you as an authority in your industry.